亚马逊物流商品名称要求

无论使用亚马逊物流还是卖家自配送网络，商品名称要求都适用于全球亚马逊商城中的所有非媒介类商品。亚马逊对商品名称有四项要求：

1. 商品名称不得超过 200 个字符（包括空格）。
2. 商品名称不得包含促销用语，如 ［ free shipping ］ 、 ［ 100% quality guaranteed ］ 。
3. 商品名称不得包含修饰符，如 ~ ! * $ ? _ ~ { } # < > | * ; ^ ¬ ¦
4. 商品名称必须包含可识别商品的信息，如 ［ hiking boots ］ 或 ［ umbrella ］ 。

未遵守这些要求可能会导致无法在亚马逊搜索结果中显示商品信息。

我们的商品名称要求主页面提供了更多指南，包括有关优化商品名称的提示 。

亚马逊官网原文详情：  

FBA product title requirements

Title requirements apply to all non-media products on all of Amazon’s worldwide marketplaces, whether you use Fulfillment by Amazon or the Merchant Fulfillment Network. Amazon has four main criteria for product titles:

1. Titles must not exceed 200 characters, including spaces.
2. Titles must not contain promotional phrases, such as "free shipping", "100% quality guaranteed".
3. Titles must not contain characters for decoration, such as ~ ! * $ ? _ ~ { } # < > | * ; ^ ¬ ¦
4. Titles must contain product-identifying information, such as "hiking boots" or "umbrella".

Failure to comply with these requirements may cause a product to be suppressed from Amazon search results.

Further guidance, including tips to optimize your product titles, is available on our main Product title requirements page.

文章来源：亚马逊官方网站