亚马逊新手须知：FBA有什么优势？该如何使用？

亚马逊物流 (FBA) 入门

亚马逊物流计划和服务可帮助您拓展业务并吸引更多买家。使用亚马逊物流，您只需将商品运送到亚马逊运营中心，我们会负责分拣、包装和配送事宜，并提供客户服务。

为什么应该使用亚马逊物流？

使用亚马逊物流的优势包括：

• 符合要求的订单可以享受免费配送服务： 使用亚马逊物流，您的商品有资格享受亚马逊 Prime 免费隔日达服务，且所有 Amazon.com 买家符合要求的订单都可以享受免费配送服务。
• 客户服务和退货： 亚马逊代表您提供客户服务，并处理亚马逊物流订单的退货。
• 有机会吸引新买家： 亚马逊物流订购省、亚马逊物流轻小商品计划、多渠道配送和亚马逊物流出口等计划可帮助您最大限度地提高销量并建立买家忠诚度。
• 帮助您管理业务的工具： 从可选服务中进行选择，包括商品预处理、贴标和重新包装以及亚马逊合作承运人选项。

如何使用亚马逊物流

您可以按照以下步骤开始使用亚马逊物流。

第 1 步： 设置亚马逊物流。如果您已有“我要开店”账户，请在账户中添加亚马逊物流。如果您没有该账户，请先设置您的亚马逊销售账户。

第 2 步： 创建商品信息。逐一或批量将您的商品添加到亚马逊目录，或者通过将您的库存管理软件与亚马逊的 API 集成来添加您的商品。要了解更多信息，请访问商品详情页面和报价以及发布亚马逊物流商品。

第 3 步： 预处理您的商品： 适当的预处理、包装和贴标有助于确保您的商品安全稳妥地运输至运营中心，并快速交付给买家。有关更多信息，请参阅包装和预处理要求以及运输和路线安排要求。

第 4 步： 将商品运至亚马逊： 创建入库计划、打印亚马逊货件编号标签，并将您的货件运送到亚马逊运营中心。要了解更多信息，请访问向亚马逊发送亚马逊物流库存。

运营中心接收您的商品后，买家即可购买这些商品。有关更多信息，请参阅亚马逊如何接收和储存您的库存以及管理亚马逊物流订单。

将现有库存转换为由亚马逊物流配送

如果您已是亚马逊卖家，可以将现有库存转换为由亚马逊物流配送。具体步骤如下：

1. 在管理库存页面，选择您要通过亚马逊物流销售的商品。
2. 从【操作】下拉菜单选择【转换为“亚马逊配送”】。
3. 如果您希望继续创建货件，请点击【转换并发送库存】。如果您希望继续添加库存，之后再创建货件，请点击【只转换】。

更多资源

• 要快速了解货件创建流程，请从亚马逊物流的运作方式开始，观看卖家大学系列视频。
• 下载开始在美国商城使用亚马逊物流 (.pdf)
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Getting started with Fulfillment by Amazon (FBA)

Fulfillment by Amazon’s programs and services can help you grow your business and reach more customers. With FBA, you send your products to Amazon’s fulfillment centers, and we pick, pack, ship, and provide customer service for those products.

Why should you use Fulfillment by Amazon?

The benefits of using FBA include:

• Free shipping on eligible orders: With FBA, your products are eligible for Amazon Prime free Two-Day Shipping, and all Amazon.com customers can get free shipping on eligible orders.
• Customer service and returns: Amazon provides customer service on your behalf and handles returns for FBA orders.
• Opportunities to reach new customers: Programs such as FBA Subscribe & Save, FBA Small and Light, Multi-Channel Fulfillment, and FBA Export can help you maximize sales and build customer loyalty.
• Tools to help you manage your business: Choose from optional services including product preparation, labeling, and repackaging, and Amazon partnered carrier options.

How to use FBA

You can start using FBA by following these steps.

Step 1: Set up FBA. If you already have a Selling on Amazon account, add FBA to your account. If you don't, set up your Amazon selling account first.

Step 2: Create your product listings. Add your products to the Amazon catalog one at a time, in bulk, or by integrating your inventory management software with Amazon's API. To learn more, visit Product detail pages and offers and List products for Fulfillment by Amazon.

Step 3: Prepare your products: Proper preparation, packaging, and labeling can help ensure your products get transported safely and securely to the fulfillment center and made available quickly to customers. For more information, see Packaging and prep requirements and Shipping and routing requirements.

Step 4: Ship your products to Amazon: Create your shipping plan, print Amazon shipment ID labels, and send your shipments to Amazon fulfillment centers. To learn more, visit Send FBA inventory to Amazon.

Once your products are received at the fulfillment center, they are available for customers to buy. For more information, see How Amazon receives and stores your inventory and Manage FBA orders.

Convert existing inventory to FBA

If you’re already an Amazon seller, you can convert your existing inventory to FBA. Here’s how:

1. On the Manage Inventory page, select the products you want to sell through FBA.
2. Select Change to Fulfilled by Amazon from the Actions pull-down menu.
3. If you want to continue creating your shipment, click Convert & Send Inventory. If you want to keep adding inventory before creating your shipment, click Convert only.

More resources

• For a quick introduction to the shipment creation process, watch the Seller University video series beginning with How FBA works.
• Download Getting started with Fulfillment by Amazon in the U.S. marketplace (.pdf)