Shopify 为营销人员推出了用于社交商务的 Linkpop 和其他更新

Today, Shopify introduces Linkpop, a link-in-bio tool that allows creators and followers to quickly get to promoted products and buy them. Creators on social media platforms like Instagram add the Linkpop link to their bio, and in one click their followers are taken to a storefront powered by Shopify.

Once users click on the link, they are taken to a curated selection of products and can purchase directly on Linkpop, without having to leave the social media app they are on. This way, consumers don’t have to search for products in another environment, and marketers will have a better idea of the impact the creator had on the sale.

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Why we care. Not only are social platforms a source of product recommendations from trusted friends and family, but they are also a hub for influencers and creators with deeply-engaged followings. Over the last year, Shopify has stepped up its partnerships to become a go-to source for commerce on TikTok and to make creator content more shoppable. For brands, Instagram launched Shopify shoppable posts in 2018.

For marketers the social commerce playbook is also expanding, as social marketing tools integrate with commerce-ready social platforms.

Updates for marketers. Separately, this week, Shopify has introduced several tools to aid marketers on the platform.

A new predictive spend tier feature, for example, allows marketers to categorize customers’ spending potential according to three categories or tiers – high, medium or low.

Segmentation. The predictive spend tier is a filter for the new customer segmentation tool. Other segments include geographic location, the number of orders a customer has placed and other unique behaviors.

For marketers, the customer segmentation tool replaces customers’ saved searches. Existing saved searches are migrated into the new segments tool.

Automated email campaigns. Marketers now can also automate their email campaigns to Shopify customers. Users are given a choice of email templates and can also create their own workflow for creating and scheduling emails.

In a related move, Shopify announced that marketers can send up to 10,000 emails for free per month, using the Shopify Email service.

今天，Shopify 推出了 Linkpop，这是一种生物链接工具，可让创作者和追随者快速访问促销产品并购买它们。Instagram 等社交媒体平台上的创作者将 Linkpop 链接添加到他们的简历中，然后一键将他们的追随者带到由 Shopify 提供支持的店面。

一旦用户点击链接，他们就会被带到精选的产品中，并且可以直接在 Linkpop 上购买，而无需离开他们所在的社交媒体应用程序。这样，消费者不必在另一个环境中搜索产品，营销人员将更好地了解创作者对销售的影响。

获取数字营销人员所依赖的每日通讯。

为什么我们关心。社交平台不仅是值得信赖的朋友和家人推荐产品的来源，而且还是影响者和创作者的聚集地，拥有大量追随者。去年，Shopify 加强了合作伙伴关系，成为TikTok 上的首选商业来源，并使创作者的内容更易于购买。对于品牌，Instagram 于 2018 年推出了 Shopify 可购物帖子。

对于营销人员来说，社交商务手册也在不断扩展，因为社交营销工具与商务社交平台集成。

营销人员的更新。另外，本周，Shopify 推出了几种工具来帮助平台上的营销人员。

例如，一项新的预测支出等级功能允许营销人员根据三个类别或等级（高、中或低）对客户的支出潜力进行分类。

分割。预测支出层是新客户细分工具的过滤器。其他细分包括地理位置、客户下订单的数量和其他独特的行为。

对于营销人员来说，客户细分工具取代了客户保存的搜索。现有的已保存搜索将迁移到新的细分工具中。

自动化的电子邮件活动。营销人员现在还可以自动发送电子邮件给 Shopify 客户。用户可以选择电子邮件模板，还可以创建自己的工作流程来创建和安排电子邮件。

在相关举措中，Shopify 宣布营销人员可以使用 Shopify 电子邮件服务每月免费发送多达 10,000 封电子邮件。